Viral Marketing: Lessons From The Old Spice Man – Entrepreneur.com Daily Dose

By Life Coach Reid Walley | Published: July 15, 2010

This week we saw two days that shook the viral marketing world. Old Spice, a long-neglected–if not forgotten–Procter & Gamble brand unleashed a social media blitz that may have changed the rules of social network marketing.

“Holy sh*t, best get-well video EVER from Old Spice.”

Key to the effort was the response to Kevin Rose, the founder of social network Digg.com. Rose tweeted the Old Spice Man about his own illness that day. Old Spice Man made a custom-response video. Rose was enamored. He tweeted, “Holy sh*t, best get-well video EVER from Old Spice.” That message went out to his million-plus Twitter followers. A viral phenomenon was born.

Entrepreneur.com Daily Dose – Lessons From The Old Spice Man.

Share:

This entry was posted in Business Coaching and tagged Entrepreneur.com Daily Dose, Kevin Rose, Old Spice Man, Social Media, Viral Marketing. Bookmark the permalink. Post a comment or leave a trackback: Trackback URL.

Post a Comment

Your email is never published nor shared. Required fields are marked *

Name *

Email *

Website

Comment

You may use these HTML tags and attributes: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <cite> <code> <del datetime=""> <em> <i> <q cite=""> <strike> <strong>