Public Speaking Tip: The 4-Hour Speech Draft

Reid Walley being interviewed by Rick Sydor about Div D Toastmasters model speechDraft a speech on Monday to be delivered 4 days later, on Friday. Turns out I spent only 4 hours crafting the 10 minute speech. And it went really well!

Inspired by an article in Toastmaster Magazine’s April 2011 edition entitled “How to Write Your Speech in One Hour” (pg. 8), I set out with a similar goal.

My goal was to spend as little time as possible crafting this speech. And with no rehearsal at all – none. It’s my newest speaking experiment to become more comfortable with the fear of public speaking. For this speech I focused on topics that I knew well or experiences in my life that really sank in. My plan was to just flat-out make bubble-notes, block the order/flow, then write an opening line and a conclusion. And no rehearsal. None. Simply know the order/flow of the story. And stick the opening and closing!

The goal is to feel like myself on stage; like “it ain’t no big deal.”

Mon, Apr 23: Initial list of possible speech topics.
Time spent: 1 hour.

Draft of multiple public speaking topics - Apr 23 2012

Tues, Apr 24: Narrow down to 2 topics (it was between “WordPress how-to” and “Juicing”). Draft final topic: “Juicing.” Public speaking tip: This was a topic I knew well, as I’d been juicing for the past 2.5 months and could easily discuss the topic. I first blocked out the “flow” of the speech by drawing 2-3 boxes next to each other. Then repeated this box-drawing process for at least another 3-4 rows. Next, I titled each box and added some basic text. Each row gets labelled with a letter (A, B, C, D), and each box within a row gets numbered (1, 2, 3).
Time spent: 2 hours.

Wed, Apr 25: Write 2nd draft of final speech. Change title of speech to: “What Does Kale Look Like?” Public speaking tip: This question of ‘what does Kale look like’ was a real turning point for me in my actual juicing experience and served as a strong memory/flow anchor. I wrote this final draft in a letter-paragraph, number-sub-paragraph format. The paragraphs switch back-and-forth between a “storyline” focus and a “product/how-to” focus. This helps to keep the speech easy to follow, relatable and sharable.
Time spent: 1 hour.

Fri, Apr 27: Presented model speech for the District 39, Div D Toastmasters Evaluation Contest. Location: Sacramento County Board of Supervisors Chambers, 700 H St, Sacramento, CA.

Note: the title of this post is definitely a nod to Tim Ferriss and The 4-Hour Workweek

1st Place Winner – Toastmasters Int’l Speech Contest – Area 51

1st Place Winner - Reid Walley - Area 51/52 Toastmasters International Speech Contest - April 4, 20121st place winner, Reid Walley, at this evening’s Area 51/52 Toastmasters International Speech Contest! Woot! Now on to the next round of contests starting April 20, 2012 in Sacramento, CA.

There’s gotta be something better than this 75 year old book!

Is there a modern equivalent to Dale Carnegie’s How to Win Friends & Influence People? I mean, c’mon, it was published way back in 1936. They barely had cars, electricity or TV back then. Heck, the era that AMC’s Mad Men portrays hadn’t even happened yet. There was no Internet, no e-commerce, no social media in 1936.

The World has changed. Somebody else must have written something better than Carnegie’s classic in the last 75 years! So, I posed this question on LinkedIn in October 2011 and received some great feedback. By the way, the following list is not in any particular order of goodness.

  1. Book: Everyone Communicates, Few Connect: What the Most Effective People Do Differently

    Author: John C. Maxwell
    Recommended by: Kevin Hrim
  2. Book: Getting Naked: A Business Fable About Shedding The Three Fears That Sabotage Client Loyalty

    Author: Patrick Lencioni
    Author’s Website: http://www.tablegroup.com/
    Recommended by: Kevin Hrim
  3. Book: How to Win Friends and Influence People in the Digital Age(Oct 4, 2011)

    Author: Dale Carnegie
    Recommended by: Todd South
  4. Book: Enchantment: The Art of Changing Hearts, Minds, and Actions

    Author: Guy Kawasaki
    Testimonial: “The best overall treatise on interpersonal relationships since Dale Carnegie wrote How to Win Friends and Influence People.” – Michael Gartenberg, Research Director, Gartner
    Recommended by: Hillary Schieve
  5. Book: Influence: Science and Practice

    Author: Robert Cialdini
    Author’s Website: http://www.influenceatwork.com/
    Recommended by: Francesco Ferzini
  6. Book: Winning with People: Discover the People Principles that Work for You Every Time

    Author: John C. Maxwell
    Recommended by: Bill Martin
  7. Book: The Success Principles: How to Get from Where You Are to Where You Want to Be

    Author: Jack Canfield
    Book’s Website: http://www.thesuccessprinciples.com/
    Recommended by: Clay Hall
  8. Book: Start with Why: How Great Leaders Inspire Everyone to Take Action

    Author: Simon Sinek
    Authors’s Website: http://www.startwithwhy.com/
    TED Conference: Video
    Recommended, independently, by: Alice Heiman and John Bankhead
    Alice’s comment: I recommend the How to Win Friends & Influence People book to all the young people I mentor and the college students I teach. I don’t know of anything new with the same message, but I do love the book Start With Why by Simon Sinek and have been sending that out to all my CEOs.
  9. Book: Never Eat Alone: And Other Secrets to Success, One Relationship at a Time

    Author: Keith Ferrazzi
    Recommended by: Oliver Lee Mincey
    Oliver’s comment: I enjoyed the book. Not quite Dale Carnegie’s How to Win Friends, but it does have some good nuggets.
  10. Book: Engage: The Complete Guide for Brands and Businesses to Build, Cultivate, and Measure Success in the New Web

    Author: Brian Solis
    Recommended by: Felipe Huicochea
  11. Book: Trust Agents: Using the Web to Build Influence, Improve Reputation, and Earn Trust

    Authors: Chris Brogan & Julien Smith
    Recommended by: Felipe Huicochea
  12. Book: You Can’t Teach a Kid to Ride a Bike at a Seminar: The Sandler Sales Institute’s 7-Step System for Successful Selling

    Author: David H. Sandler
    Recommended by: Luke Davies

While everybody recommended an alternative, almost everybody agreed that Carnegie’s How to Win Friends was still the timeless gold standard.

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Help me change my flat tire – How business can kick ass with Twitter!

Don’t bombard me with a “Four tires for the price of three” sale.
Find me on the side of the road and help me change my flat tire!

  • Old, status quo marketing: “Here’s my stuff. Buy my stuff!”
  • New, cool-kid marketing: “Here’s an exact solution to your exact problem!”

Here’s how to make your company, product, service kick ass with Twitter!

The perfect example:

On Tuesday, Nov 15, 2011, I Tweeted that I had shared a couple of WordPress e-commerce alternatives with a client:

Twitter: Trouble shooting WordPress shopping cart plugin w/ client; and looking at WP e-commerce plugin alternatives.

Five minutes later @Cart66 (a WordPress e-commerce plugin developer) replied to my Tweet with the following message:

Twitter for business example. @ReidWalley Have you looked at cart66.com for #wordpress #ecommerce? Let me know if you have any questions.

Cart66 was on the ball. They offered a specific solution to my specific circumstance and they offered to answer any questions. They replied to me in 5 minutes… 5 minutes! Dude, that’s fast! And because they answered so quickly the topic was still fresh in my mind. I have to admit I was really surprised at how quickly anybody* replied.

They weren’t selling, they were solving. And that kicks ass!

Use Twitter’s search engine http://twitter.com/search to find your industry’s problems – and solve them. Never before in the history of marketing and advertising has any company been able to know – in real time – what customers are actually freaking out about. Twitter allows you to search your industry, as well as existing and potential clients, and offer assistance!

Find me on the side of the road and help me change my flat tire!

*By the way, @Cart66 was the only WordPress e-commerce plugin developer that replied.


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Testimonial – Jeanine Calandri

“As always, I enjoy our humorous and “productive” meetings together.  I want you to know how much I appreciate the way you not only “listen,” but you “hear” what I’m saying to you. You have a way of processing quickly and giving phenomenal insights.

“I always feel enriched and re-energized after our meetings. You help me see things from a different perspective and push me to step out of the box a bit.

“There are many potential distractions during our public meetings (ie. gorgeous women walking about;) however, you remain focused on our time together. I respect and appreciate that about you!”

Jeanine Calandri
Retirement plan and asset management consulting
Sacramento, CA
Nov. 12, 2011