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Help me change my flat tire – How business can kick ass with Twitter!

Don’t bombard me with a “Four tires for the price of three” sale. Find me on the side of the road and help me change my flat tire! Old, status quo marketing: “Here’s my stuff. Buy my stuff!” New, cool-kid marketing: “Here’s an exact solution to your exact problem!” Here’s how to make your company, […]

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Social media – A simple example of why & how it works

I Tweeted that I was considering using Mohawk paper for my next business cards. Mohawk then replied to my Tweet and asked which paper I was interested in. Social media is simply a “mind-reading” platform, which allows Mohawk to scan Twitter (using http://search.twitter.com/) for mentions of their name – and then engage with me one-on-one. […]

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