• Old Books and Magnifier

There’s gotta be something better than this 75 year old book!

By |December 26th, 2011|

Is there a modern equivalent to Dale Carnegie’s How to Win Friends & Influence People? I mean, c’mon, it was published way back in 1936. They barely had cars, electricity or TV back then. Heck, the era that AMC’s Mad Men portrays hadn’t even happened yet. There was no Internet, no e-commerce, no social media […]

Memorable Speakers Blend Stories, A Connection to the Audience, and Takeaways – Chris Brogan

By |October 12th, 2011|

Great Speakers Tell Stories
Great Speakers Connect to the Audience
Great Speakers Deliver Takeaways
Practice Wins Every Time

Read Chris Brogan’s full post: Memorable Speakers Blend Stories, A Connection to the Audience, and Takeaways

Chris Brogan’s speech at New England XPO – Excerpts

By |May 30th, 2011|

Chris Brogan’s speech at New England XPO (excerpts):

Mobile matters a great deal!
16pt plain-text “rules” in mobile, especially as consumers age.
Web-enable your store’s location: Google.com/Places (add your physical store).
>10% of complaints about a store experience – actually Tweeted from within the store
Facebook: fastest-growing segment is 31-60 year olds, mostly women (to look at other people’s grandkids […]

Marketers are In the Want Business – Chris Brogan

By |April 14th, 2011|

Buyers don’t want your product. They want something to ease a pain or increase their pleasure.
What Do Buyers Want? What Do Employees Want? What Do You Want?

Marketers are In the Want Business

Read full article: http://www.chrisbrogan.com/want/

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