Is there a modern equivalent to Dale Carnegie’s How to Win Friends & Influence People? I mean, c’mon, it was published way back in 1936. They barely had cars, electricity or TV back then. Heck, the era that AMC’s Mad Men portrays hadn’t even happened yet. There was no Internet, no e-commerce, no social media […]
Great Speakers Tell Stories
Great Speakers Connect to the Audience
Great Speakers Deliver Takeaways
Practice Wins Every Time
Read Chris Brogan’s full post: Memorable Speakers Blend Stories, A Connection to the Audience, and Takeaways
Buyers don’t want your product. They want something to ease a pain or increase their pleasure.
What Do Buyers Want? What Do Employees Want? What Do You Want?
Marketers are In the Want Business
Read full article: http://www.chrisbrogan.com/want/