Chris Brogan’s speech at New England XPO (excerpts):

1. Mobile matters a great deal!
2. 16pt plain-text “rules” in mobile, especially as consumers age.
3. Web-enable your store’s location: Google.com/Places (add your physical store).
4. >10% of complaints about a store experience – actually Tweeted from within the store
5. Facebook: fastest-growing segment is 31-60 year olds, mostly women (to look at other people’s grandkids and kids)
6. Email marketing: no more than 250 words in your newsletter – it’s the 140 character mentality.
7. Just “First Name” and “email addy” – that’s ALL you ask for when asking people to sign up for a newsletter.
8. Business cards are a placeholder for a relationship extension – not to add them to your free newsletter.
9. The Referral Engine by John Jantsch
10. YouTube is the #2 search engine in the world – add keywords to your videos.
11. Social media is about being there BEFORE the sale – build relationships.
12. C.R.A.P. – Connections (connect about them, not you); Referrals (The Referral Engine by John Jantsch); Awareness/Attention (pay attention to them); Presence (being where the buyer is)