Written by Audrey Watters / June 17, 2010

Indie pop band OK Go debuted the music video for their song “End Love” this week. And I bet you’ve seen it already. Since its upload to YouTube on Tuesday, the video has had over 400,000 views.

Arguably OK Go are the among the masters of the YouTube platform. Their famous 2006 treadmill video for “Here It Goes Again” clocks in with over 50 million views, making it one of YouTube’s most watched and most favorited videos. Certainly OK Go have been pioneering the ways in which artists can embrace new technologies – and use them to challenge the traditional parts of the record industry. And as pioneers, OK Go offer lessons for those outside the music business [as well].

Clearly, the most obvious lesson that startups might take from OK Go is: make a viral video. But…

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