Social Media

The WRONG Way To Market Your Product On Instagram

After I posted a video on Instagram showing my MacBook, hard drive, and Hershey’s chocolate, donjoeco left a comment asking if I wanted fresh socks delivered to my door. Wait, what? What do the items in my Instagram video have to do with delivering socks to my door? Not a damn thing! I even have hashtags:…

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What, This Charity Event Doesn't Have A SnapChat Geofilter?

May The 4th Be With You I just came from a Star Wars lightsaber battle charity event at Fremont Park in Midtown Sacramento. I don’t even know who the charity was. I just saw more and more peeps coming into Naked Lounge coffeehouse with lightsabers. Today is May 4, Star Wars Day. I asked a gal,…

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Prince – Purple Rain Tribute in Theaters and on Social Media

Thirty-two years later, Purple Rain is back in theaters for a one-week tribute to Prince Tower Theatre in Sacramento, CA, showed Purple Rain tonight, April 25, 2016, to pay tribute to Prince (who died April 21, 2016). When I first heard the news of Prince’s death I was shocked. Then super bummed! I’ve been a fan since…

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Reputation Management Starts With Intent – UC Davis Police Pepper Spray

The last sentence in this LA Times article “UC Davis spends $175,000 to sanitize its online image after ugly pepper spray episode“ reads: “It’s very important to manage a reputation, and people often don’t realize that,” Kalb said. “So many companies have been seriously damaged for not having a strategy for handling this.” There’s nothing…

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This Is True Storytelling – Extra Gum's Can't Help Falling In Love Gum Commercial

In just under 2 minutes, your heart is transported through a story so universal that you can’t help but relate to it on a deep level. And Haley Reinhart‘s phenomenal cover of Elvis Presley’s Can’t Help Falling In Love is the perfect match for this mini-movie-trailer of two meant-to-be-together souls – from first-glimpse to marriage proposal.…

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Gary Vaynerchuk – Why Twitter Video Matters

Gary Vaynerchuk’s real-world business advice on the importance of Twitter Video! “People want to say that it’s not about the hard work. They want to say that it’s about working smart. It’s just not. It’s about BOTH! Go deep instead of wide. Don’t worry about how many followers you have and how you can spam them…

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Go And See For Yourself – Don't Believe Everything You Read

Kay posted on Facebook: I just read this in a recently posted article by Foundr magazine: Just FYI, the original poster cannot leave tags in comments anymore…you might get one or two tags in before you get a red error message when commenting. Have to go back to putting them in the description. Bummer. What…

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Swoop in on your business competition!

I posted on Twitter that I was searching Dreamstime.com for images of “water ripples” for my Dad’s next book cover design. And 90 minutes later – BOOM – a competitor swoops in and offers me similar/same images of “water ripples” @ReidWalley Hey would u like it to give it a try at 123RF.com? bit.ly/LUlymR are…

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Help me change my flat tire – How business can kick ass with Twitter!

Don’t bombard me with a “Four tires for the price of three” sale. Find me on the side of the road and help me change my flat tire! Old, status quo marketing: “Here’s my stuff. Buy my stuff!” New, cool-kid marketing: “Here’s an exact solution to your exact problem!” Here’s how to make your company,…

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