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Great businesses [and individuals] have a point of view!

“Great businesses [and individuals] have a point of view, not just a product or service. You have to believe in something. A strong stand is how you attract superfans. They point to you and defend you. If no one’s upset by what you’re saying, you’re probably not pushing hard enough. (And you’re probably boring, too.)”

~ Rework, page 43

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