All 4 Wells Fargo cashiers were immersed in a group conversation about Facebook and the weekend’s party when I walked in. And they continued with their group chat while I was standing at the window, looking directly at one of the cashiers, explaining that I wanted to withdraw some cash.
Nobody said hello. Nobody acknowledged I was at the window explaining what I wanted. So I just kept explaining what I wanted, out loud, to the cashier – who wasn’t paying attention to me at all. “I’m sorry, what?” asked the distracted Wells Fargo cashier. During our entire transaction she had her head turned toward her co-worker’s, engaged in “their” conversation and didn’t engage me at all. It was nuts. I guess she doesn’t need her job. I guess Wells Fargo doesn’t give a damn.
Gary Vaynerchuk recently mentioned in his Inc 500 Conference keynote that “We are at the dawn of doing 1-on-1 marketing!” I was definitely second-place with this Wells Fargo cashier.
Wells Fargo’s 1-on-1 marketing sucks!