Kickstarter Resources


There’s a section called “Creator Handbook” and a sub-section called “Your Story” that looks über-helpful.

4-Hour Workweek

And an in-depth article on Tim Ferris’s blog: Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.)

Important directions from Kickstarter:

Just keep your project focused, with a clear end goal, and you’ll be good. (Creator Handbook > Getting started)

Six Creators answer: What Makes a Good Kickstarter Project Page?

Quick takeaways (source):

  • Your Kickstarter page should have lots of pictures.
  • The project image (which is large to begin with): 90% of visitors are going to see this as a teeny tiny thumbnail, so it really needs to work visually as a small image, even though it’s the large Project Image.
  • Spend a LOT of time thinking about what your story is. For example, we spoke to over 150 people about how our Apollo shirt would improve their life.
  • Be clear about what your project is at the top of the page.
  • Check out other projects that were successful in your category, and use the video ideas that you like.
  • Make your pitch clear (i.e. someone can repeat it to someone else).
  • Have good sound quality in your video.

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