And an in-depth article on Tim Ferris’s blog: Hacking Kickstarter: How to Raise $100,000 in 10 Days (Includes Successful Templates, E-mails, etc.)
Important directions from Kickstarter:
Just keep your project focused, with a clear end goal, and you’ll be good. (Creator Handbook > Getting started)
Six Creators answer: What Makes a Good Kickstarter Project Page?
Quick takeaways (source):
- Your Kickstarter page should have lots of pictures.
- The project image (which is large to begin with): 90% of visitors are going to see this as a teeny tiny thumbnail, so it really needs to work visually as a small image, even though it’s the large Project Image.
- Spend a LOT of time thinking about what your story is. For example, we spoke to over 150 people about how our Apollo shirt would improve their life.
- Be clear about what your project is at the top of the page.
- Check out other projects that were successful in your category, and use the video ideas that you like.
- Make your pitch clear (i.e. someone can repeat it to someone else).
- Have good sound quality in your video.