Life Coach – "The Truth About You: Your Secret to Success" by Marcus Buckingham

The Truth About You: Your Secret to Success by Marcus BuckinghamThe Truth About You: Your Secret to Success by Marcus BuckinghamThe Truth About You: Your Secret to Success

Marcus Buckingham has a very practical “finding your passion” technique that I just started introducing into my life as well as my life coaching client’s lives: “ReMemo – the technique of revealing your strengths using your everyday experiences!” Finding your passion is a matter of spending one week and keeping a log of your emotional reaction to each activity as it comes up. Write down the activity, and check whether you feel “energized” or “weakened.” It’s refreshing and simple!

Personally, I feel very energized when I’m producing fashion photo shoots, among other fun things. I’ve produced a handful over the past few years and really get a kick out of bringing people who enjoy what they’re doing together for a project – photographers, models, hair stylists, makeup artists and designers. I also love discovering new modeling talent and introducing them to my trusted photographer David Howe and having him assess and educate them about posing, lighting, professionalism and attitude. Producing fashion photo shoots, workshops and promoting talent definitely makes me feel “energized.”

I first heard about Marcus Buckingham and ReMemo at the end of October 2008 through Susan Bratton’s DishyMix podcast: “Episode 70: Marcus Buckingham on The Truth About You, Career Intervention on Oprah and the Strength’s Revolution.”

About the Author: Marcus Buckingham is a multi-million-copy, best-selling author with over 3.6 million copies of his landmark bestsellers in print. Drawing on more than 150,000 interviews collected by Gallup over the previous 25 years, he developed the thesis for his strengths message that is changing the way the world approaches life and work. He has been the subject of in-depth profiles in the New York Times, Fortune, and Fast Company and has consulted with national and international brands, such as Toyota, Coca-Cola, Best Buy, and Wells Fargo. He is also a member of the Secretary of State’s Advisory Committee on Leadership and Management.

The Truth About You: Your Secret to Success by Marcus Buckingham

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  1. So glad the Buckingham is working for you. I guess there is no better time than the uncertain one to reassess what your purpose is. In the longer view, while The Truth About You is aimed at college students, which is why Marcus is touring campuses, we really need to start engaging kids in strengths discovery early on in their education. Why should they go through the majority of their schooling without articulating, building on or reflecting on their strengths? Seems like their school experiences could be more valuable with that knowledge. The definitive book on this topic is Jenifer Fox’s Your Child’s Strengths (Viking 2008). She lays out both why and how we can get kids strengths oriented. Buckingham wrote the forward. Great book.

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