Make something once; Sell it over-and-over again
- Training/teaching videos & books
- Self-improvement DVDs
- Mad Men TV series DVDs & iTunes
- Books
- eBooks
- Music
- Software
Anything that can be created once and sold forever, like:
- James Cameron’s Avatar on DVD & iTunes
- Harry Potter books, movies and games
- The Beatles on Amazon & iTunes
- Website templates
- Artwork
- Ansel Adams photograph that gets re-sold forever as a poster
- The Simpson’s 20th Anniversary edition DVD collection