Make something once; Sell it over-and-over again

  • Training/teaching videos & books
  • Self-improvement DVDs
  • Mad Men TV series DVDs & iTunes
  • Books
  • eBooks
  • Music
  • Software

Anything that can be created once and sold forever, like:

  • James Cameron’s Avatar on DVD & iTunes
  • Harry Potter books, movies and games
  • The Beatles on Amazon & iTunes
  • Website templates
  • Artwork
  • Ansel Adams photograph that gets re-sold forever as a poster
  • The Simpson’s 20th Anniversary edition DVD collection

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