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How My Mom's Refusal To Attend My Wedding Reveals A Marketing Secret
Mom always has to rehash why she refused to attend my wedding: “…because Reno is a gambling town, and our family does not approve of gambling.” Here’s the sales & marketing silver-lining You can easily market to a customer when you know what their belief system is. Also, Agreement #2 of The Four Agreements: 2. Don’t…
We learn how to "be in a panic" when we're running late for a meeting, but we seldom learn how to just leave the house a little earlier.
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Personal life coach – Secret to happy marriage (50th wedding anniversary)
Life Coaching: I attended John & Elizabeth Howe’s 50th Wedding Anniversary on December 29, 2007. I mentioned to Elizabeth that I figured their secret to being happily married for 50 years was due to them actually “liking” each other at least 51% of the time. “Oh no,” she corrected me, “it’s at least 75% of…
Executive coach – The 7 Habits of Highly Effective People!
Life Coaching: A friend recently mentioned how much her life was positively changed because of “The 7 Habits of Highly Effective People.” I recommended Stephen Covey’s book a few months ago and she had just finished reading it. “I’m training for a triathlon that’s taking place in California,” she beamed! “The 7 Habits of Highly…
Business coaching – Surviving the Recession: Ditch the Job Search; Start a Problem Search
Richard A. Smith writes a great article in The Huffington Post on a NEW approach to finding a job – Dec 16, 2008. Surviving the Recession: Ditch the Job Search; Start a Problem Search During a recent appearance on CNN, I was posed the following question: “Most companies have called for hiring freezes until January,…
Entrepreneurs are Irrational – Hubris, Passion and Customer Development –
Steve Blank Lecturer, Haas School of Business, University of California, Berkeley Over the last 25 years, Steve Blank has been part of, or co-founded, eight Silicon Valley start-ups, which ran the gamut from semiconductors and video games, to personal computers and supercomputers (MIPS, Zilog, Rocket Science, SuperMac, Convergent Technologies, Ardent, ESL). “It’s not a career…