How My Mom's Refusal To Attend My Wedding Reveals A Marketing Secret

Mom always has to rehash why she refused to attend my wedding: “…because Reno is a gambling town, and our family does not approve of gambling.”

Here’s the sales & marketing silver-lining

You can easily market to a customer when you know what their belief system is.

Also, Agreement #2 of The Four Agreements:

2. Don’t Take Anything Personally

Nothing others do is because of you. What others say and do is a projection of their own reality, their own dream. When you are immune to the opinions and actions of others, you won’t be the victim of needless suffering.