Simon O. Sinek is a marketing consultant known for developing “The Golden Circle,” a model based on human decision-making that guides organizations on how to inspire people to buy or support any product, company or idea.
All organizations and careers function on 3 levels:
- What you do
- How you do it
- Why you do it
The problem is, most don’t even know that “Why” exists.
Also, a conversation with Simon Sinek, @Coloft & AsAble.com event: http://asable.com/2010/07/a-conversation-with-simon-sinek-full-length-recording-of-the-live-event/