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Scott Stratten’s book “UnMarketing: Stop Marketing. Start Engaging”
Scott Stratten’s blog: http://www.un-marketing.com/blog/
By Seth Godin: Hourly work vs. linchpin work There’s a gulf between hourly work and linchpin work. You should pay people by the hour when there are available substitutes. When you rely on freelancers you can put a value on their time based on what the market is paying. If there are six podiatrists in…
Written by Audrey Watters / June 17, 2010 Indie pop band OK Go debuted the music video for their song “End Love” this week. And I bet you’ve seen it already. Since its upload to YouTube on Tuesday, the video has had over 400,000 views. Arguably OK Go are the among the masters of the…
Andrew Wicklander’s interview with my brother, Lance. Project Idealism: Podcast Episode #10: Lance Walley of Chargify, Engine Yard, Parallax and more In my latest podcast episode I interviewed Lance Walley, who has been building businesses for over 20 years. Most recently Lance co-founded Chargify – a recurring billing system, and before that EngineYard – a Rails application hosting…
Gary Vaynerchuk’s real-world business advice on the importance of Twitter Video! “People want to say that it’s not about the hard work. They want to say that it’s about working smart. It’s just not. It’s about BOTH! Go deep instead of wide. Don’t worry about how many followers you have and how you can spam them…
Lesson [from Roger Ebert]: Your passion can carry you through hardships. If even a fraction of that passion spills into your content, the potential to build your audience and develop true fans is huge. Don’t phone it in. Bare your soul. Engage. Excerpt from “What All Content Creators Need to Learn From Roger Ebert,” by…
Does that critic or that buyer or that spouse or that girlfriend or that investor really matter as much as you think they do? Read Seth Godin’s full article “Trying to please”: http://sethgodin.typepad.com/seths_blog/2010/06/trying-to-please.html Share this post: Share on Facebook Share on X (Twitter) Share on Reddit Share on LinkedIn Share on Email
