Cliches

http://sethgodin.typepad.com/seths_blog/2010/12/tropes.html Cliches When you launch a new idea or project into the world, you’ll probably use connections to what has come before as a way to tell your story. Caribou Coffee, for example, uses all sorts of metaphors and cues and even verbal tropes that we learned from Starbucks. These signals help us understand that…