Viral Marketing: Lessons From The Old Spice Man – Entrepreneur.com Daily Dose
This week we saw two days that shook the viral marketing world. Old Spice, a long-neglected–if not forgotten–Procter & Gamble brand unleashed a social media blitz that may have changed the rules of social network marketing. “Holy sh*t, best get-well video EVER from Old Spice.” Key to the effort was the response to Kevin Rose,…