How My Mom's Refusal To Attend My Wedding Reveals A Marketing Secret

Mom always has to rehash why she refused to attend my wedding: “…because Reno is a gambling town, and our family does not approve of gambling.” Here’s the sales & marketing silver-lining You can easily market to a customer when you know what their belief system is. Also, Agreement #2 of The Four Agreements: 2. Don’t … Read more

The WRONG Way To Market Your Product On Instagram

After I posted a video on Instagram showing my MacBook, hard drive, and Hershey’s chocolate, donjoeco left a comment asking if I wanted fresh socks delivered to my door. Wait, what? What do the items in my Instagram video have to do with delivering socks to my door? Not a damn thing! I even have hashtags: … Read more