How My Mom's Refusal To Attend My Wedding Reveals A Marketing Secret

Mom always has to rehash why she refused to attend my wedding: “…because Reno is a gambling town, and our family does not approve of gambling.” Here’s the sales & marketing silver-lining You can easily market to a customer when you know what their belief system is. Also, Agreement #2 of The Four Agreements: 2. Don’t…

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People Lie; Trust Yourself – The Four Agreements

“Wherever you go you will find people lying to you, and as your awareness grows, you will notice that you also lie to yourself. Do not expect people to tell you the truth because they also lie to themselves. You have to trust yourself and choose to believe or not believe what someone says to…