|

Prince – Purple Rain Tribute in Theaters and on Social Media

Thirty-two years later, Purple Rain is back in theaters for a one-week tribute to Prince Tower Theatre in Sacramento, CA, showed Purple Rain tonight, April 25, 2016, to pay tribute to Prince (who died April 21, 2016). When I first heard the news of Prince’s death I was shocked. Then super bummed! I’ve been a fan since…

| |

Swoop in on your business competition!

I posted on Twitter that I was searching Dreamstime.com for images of “water ripples” for my Dad’s next book cover design. And 90 minutes later – BOOM – a competitor swoops in and offers me similar/same images of “water ripples” @ReidWalley Hey would u like it to give it a try at 123RF.com? bit.ly/LUlymR are…

| |

Help me change my flat tire – How business can kick ass with Twitter!

Don’t bombard me with a “Four tires for the price of three” sale. Find me on the side of the road and help me change my flat tire! Old, status quo marketing: “Here’s my stuff. Buy my stuff!” New, cool-kid marketing: “Here’s an exact solution to your exact problem!” Here’s how to make your company,…

|

Chris Brogan's speech at New England XPO – Excerpts

Chris Brogan’s speech at New England XPO (excerpts): Mobile matters a great deal! 16pt plain-text “rules” in mobile, especially as consumers age. Web-enable your store’s location: Google.com/Places (add your physical store). >10% of complaints about a store experience – actually Tweeted from within the store Facebook: fastest-growing segment is 31-60 year olds, mostly women (to…

| |

Social media – A simple example of why & how it works

I Tweeted that I was considering using Mohawk paper for my next business cards. Mohawk then replied to my Tweet and asked which paper I was interested in. Social media is simply a “mind-reading” platform, which allows Mohawk to scan Twitter (using http://search.twitter.com/) for mentions of their name – and then engage with me one-on-one….

|

Wadah Khanfar (Al Jazeera): A historic moment in the Arab world

As a democratic revolution led by tech-empowered young people sweeps the Arab world, Wadah Khanfar, the head of Al Jazeera, shares a profoundly optimistic view of what’s happening in Egypt, Tunisia, Libya and beyond — at this powerful moment when people realized they could step out of their houses and ask for change.

More small businesses use Twitter, Facebook to promote – USATODAY.com

By Jon Swartz, USA TODAY A surge in social-media use by small businesses reflects a shift in how they operate and their comfort with increasingly easy-to-use technology. In growing numbers, small-business owners are adopting social-networking services, location-based services, Twitter and online video to promote products and services, according to a new study by MerchantCircle, a…